ING Website Consolidation
#1
ING, the Dutch financial services company with $166 billion in assets, had an identity crisis. Acquisitions and mergers left the company with 50+ websites that scattered ING’s corporate identity all over the place.
Integrated Marketing Communications
#2
Tom Daly, principal of Relevant Ventures, has demonstrable experience moving large, complex companies to adopt and implement innovative marketing solutions. Ones that ultimately proved successful.
Getting the Customer’s Voice into Web Applications
#3
“When left alone with a perfect product, there’s always a perfect customer who walks away.” Nobody who has ever had anything to sell will argue. Perfect customers walking away from perfect products is bad for the brand and it’s bad for business.