Although I’m not crazy about tooting my own horn, I am a business guy. And as such, I know that there’s a thing called credibility that needs to be established - and trust is a biggie too. With that in mind, here’s the segue: my career, thus far, in black and white.

Before starting Relevant Ventures, I was U.S. Head of eBusiness for ING, one of the world’s largest financial services companies. Responsible for all aspects of ING’s U.S. online presence, I led my team to develop and implement e-identity strategies that created positive interactions with customers and prospects. ING experienced order of magnatude increases in all key metrics while reducing costs and improving effectiveness. Additionally, I took part in many global committees during my tenure and left a legacy which includes their current international design standard and other noteworthy policies.

Before DoubleClick and Yahoo! were household names, I believed that upstarts like them could revolutionize not only commerce but branding as well. That was during my UPS days as Interactive Communications Director, where I was charged with managing billions of ad impressions. Subsequently, this work earned me recognition in 1997 as “Digital Media Master” by Ad Age magazine (one of only 21 so honored that year). Furthermore, I was responsible for transferring the company’s brand equity onto the web. The results were the award-winning ups.com, as well as the UPS document exchange (exchange.ups.com) and EC.UPS.com.

My brand development and interactive marketing skills were polished at ad agencies from NYC to DC and Atlanta where I worked on brand icons such as Sheraton Hotels, Parker Pens, Cutty Sark, Drambuie, Coppertone Sun Care Products, Mobil Oil and Peachtree Software.